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Generation Z and the Beauty Industry

Gen Z present a new challenge to all brands, they’re driven by different factors to previous generations and this shows clearly in their purchasing behaviour.

That’s why we’ve written this guide to help the personal care industry to better understand Gen Z and what they value in a brand and a product.

Cleaning & Household Trends Guide 2019-2020

In this comprehensive guide we look at the future consumer, cultural and regulatory trends shaping the future of formulation for the household market.

With insight from our technical, sales and marketing teams, we offer suggestions of how your formulations can stay on-trend.

MIT Removal Guide

As more formulators are opting to remove methylisothiazolinone they are facing the challenge of replacing this preservative.

Download this free guide to for advice from our technical chemists on how to replace MIT and the products we have on offer which could be used in your formulations.

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