At Chemlink, we’ve always placed great importance on formulating for market trends, regulatory changes and advancements in technology, however recently, we’ve definitely noticed an increase in the number and variety of trends dominating the household care sector in particular. Many of these new trends are closely linked to the more numerous and varied personal care trends, accelerated by the internet and social media, and in recent years they’ve seen these trends spill over into household care.

Household care consumers are shopping with an eye on trends more so than ever before, that’s why we have written this comprehensive guide to trends in the household care market. In this ‘Cleaning & Household Care Trends’ guide we take a look at some of the key trends for 2019/20 and beyond, how they interact, and how to formulate for them.