The Personal Care for Menopause Trend

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Collagen plays an important role in keeping our skin strong, firm and hydrated, yet women begin to produce less collagen very quickly during menopause – around 30% is lost in the first five years and a further 2% every year after that. As our collagen levels reduce, skin becomes dry and less firm, blemishes take longer to heal, wrinkles and jowls appear and our hair gets thinner. We may also find our skin can become sensitive or unpredictable.

Unfortunately, women of a menopausal age have long felt ignored in the beauty and cosmetic industry, with research from AARP showing that 70% of women over the age of 40 want to see more products specifically developed for perimenopausal and menopausal women.

The Emerging Trend For Menopause Personal Care Formulations

With this gap in the market clearly visible and in strong demand, it’s great to see an emerging trend unfolding, with brands now focusing on creating cosmetic and personal care formulations that are designed specifically to suit pre-menopausal or menopausal women. These formulations focus on much more than combatting the signs of ageing, they help to alleviate the symptoms and change women’s experiences of menopause.

Which Brands Are Already Championing The Trend?

No7: Menopause Skincare Collection

No7 is leading the way with its collection of skincare products that have been developed especially for perimenopausal and menopausal women. These products collectively help to reduce 6 visible signs of ageing and have been co-created with the help of over 7,000 menopausal women!

Clarins Super Restorative Range

Just this year Clarins reformulated its Super Restorative collection after extensive research into menopausal skin. This exciting new formulation has been developed for those over 50 years of age and combines two anti-ageing ingredients, organic harungana extract (a promising study shows this to be as effective as retinol) and organic gorse extract, which work together to replenish, recharge and revitalise the skin.

Prai’s MenoGlow Range

Prai has a range of skincare products that have been developed using its M Complex formula to tackle the issues that many menopausal women face, such as dehydrated skin, collagen loss and the appearance of wrinkles. The range includes a moisturiser, sleep cream, sleep mask, serum, cleanser and tonic – all designed for menopausal skin. Lisa Snowdon, who is an advocate for menopausal women, has recently been appointed Prai’s Chief Pro-Ageing Advocate and Brand Ambassador.

Looking To Formulate Menopause Personal Care Products?

We have many exciting ingredients available that can be used to formulate a variety of menopause personal care products. Simply get in touch with us via telephone or email to book a visit from one of our technical experts. We’ll then talk you through our range of premium ingredients and their capabilities to help you create the perfect formulation.